A few summers ago I drank grapefruit juice, convinced it was lemonade because of the picture on the bottle. Had I read the label, I would have known that eshkoliot is in no way lemonada. Similarly, on my last day of basic training I realized that I had been eating PLUM jam for the past four weeks, contrary to the picture on the jar depicting what I thought to be cherries. Moral of the story: read labels because Israeli food manufacturers are terrible at choosing appropriate graphics.